Many people assume that the familiar blue, four-fingered Smurfs have only
been around since they burst onto the UK chart scene In 1978 singing their
Smurf Song' with Father Abraham. This may have been the catalyst that
shot them to international stardom and resulted in a myriad of 'smurfy'
collectables. But, as Annie Phillips discovers, they have, in fact, been
quietly inhabiting mushroom houses in a Belgian medieval forest since 1958.
The Smurfs were created on 23rd October 1958 by Belgian artist, Pierrot
Culliford, while working on a cartoon strip called 'Johan et Pirouit' in
Le Journal de Spirou. According to Culliford - who was simply known as
'Peyo' - they were inspired by the trolls of Nordic fairy tales, with
their name a derivation of Schroumpf the Flemish equivalent of
'whatchamacallit'. Initially secondary cartoon characters, they soon
inherited celebrity status and, between 1959 and 1963, six 'mini
storybooks were published. During the 1970s, these were printed as full
size books and, when Smurf songs entered the charts, their popularity grew
to such international proportions that the Panamanian Riot Police adopted
them as a somewhat incongruous vehicle logo!
One of the early Smurf fans was Melissa Silverman, daughter of television
executive, Fred Silverman, who was so certain of their international
appeal that he contacted Hanna Barbera and, by 1981, a cartoon version of
the Smurfs and their escapades was broadcast every Saturday morning on
America's NBC. The animated Smuns appeared in over 250 episodes and pulled
in 44% of TV cartoon viewers until 1990.
Smurf fans usually start their collections with the two-inch-high PVC
figures first introduced in 1965. Of all the different variations that
have appeared since then, two in particular deserve special attention.
Rather inexplicably, the only female in Smurfdom is a blonde Smurfette who
has appeared in guises as varied as a Hula Dancer to a mermaid. The other
loner is a wise and magical Papa Smurf who, while other Smurfs remain
eternally ageless, is 543 years old. His role in life seems to be rescuing
the Smurfs in their frequent times of trouble, particularly when they come
up against evil characters like wicked wizard Gargamel and his cat, Azreal.
Over time, this innocent scenario seems to have tugged at the heartstrings
of both adults and children alike, especially in Holland and America where
there are two flourishing collectors' clubs. Freda Saunders first got
'ensmurfed' at a car boot sale 12 years ago and has been collecting ever
since: "My first figurine was Sunbather Smurf. After that, it soon
snowballed and I was looking for them everywhere. I now have neary all of
them but you're never really up to date. New Smurfs are being produced all
the time. Besides the figures, you can collect Smurf houses, castles,
windmills, Gargamel's laboratory plus things like pencil sharpeners,
keyrings, alarm clocks, telephones, books, records, tapes, CDs and a range
of plushes."
Maureen Stanford of Childhood Memories at Farnham in Surrey stocks a wide
range of Smurf collectibles including figures, soft toys, records and
books: "People obviously collect the figures but the mushrooms houses and
windmills are also very popular" she says. "A few of the hard plastic
figures are particularly valuable because they vary from the norm but,
generally prices range from 3-8 pounds, with plush toys starting from
about 10 pounds. Many of the Smurf figurines fall broadly into a number
of different categories, such as Tradesmen and Sportsmen, but some are
purely individual and often thematic characters like the St. Patrick's and
Valentine Smurfs.
Over the years, the universal appeal of Smurfs has been used to promote
assorted products, companies and services and these are generally harder
to find. Freda has bought Smurf items from car boot sales and flea markets
in this country, but much of her collection has been boosted by forays to
the continent: "I buy all the new ones as they come out" she says, "but,
because of their origins, I find a lot of tne old ones in Belgium and
Holland. I do swaps more than anything and often bring figures back from
Germany, like the German McDonald's Smurfs because you can't get them
here."
Besides the McDonald's figures, there have been several 'Smurf appeal'
promotions for big department stores, banks and newspapers. For example, a
unique Magic Smurf bearing a 'GB' banner was given away free to every
child who visited the Grand Bazaar Store in Belgium. In all, the promotion
cost more than 15 million Belgian francs.
Many Smurfs have also been given included in foods like crisps, spaghetti
and marshmallows although not all Smurf promotions have been licensed. A
good example is a promotion run by Zweifel of Switzerland for its
'joujoux' potato chip. Each bag contained a giveaway 1 & 1/2-inch-high
Smurf fashioned after a Schleich figurine, with a total of 10 to collect.
The current range of around 100 Smurfs is available at British retail
outlets and includes some of the older models which are regularly
reintroduced. According to Carol Mclaughlin of The Bad Wolff Toy Company,
UK agents and distributors for Schleich, the manufacturer has brought back
seven old figures and produced 12 new ones this year, including - from the
standard range - Smuri in leather shorts, Caretaker, Smurf with a
sandwich, Swot, Fireman, Scuba-Diver, Chimney Sweep and Climber. New in
the range of 15 Supersmurfs are Smurf on a schoolbench sleeping, Smurf on
a schoolbench looking back, Smurfette on a schoolbench and Headteacher."
A limited edition of 10,000 'Millennium Smurfs' were also produced for
2000, depicting a Smurf riding on a red and yellow 'rocking' 2000.
According to the USA Collectors' Club, the piece - standing an inch higher
than the usual two - sold out immediately: "I bought mine for 6 pounds as
a pair with a matching keyring" says Freda Saunders "but I believe they
are already quite rare and will probably rise quite a bit In value."
All Smurf figurines have been given a number, starting with the first Papa
Smurf figurine introduced in 1969 which has the number 20001. However, in
spite of Papa having the first number, the earliest Smurfs actually date
from 1965 and range from a plain blue and white Smurf figurine (20002) to
a gold coloured one (20005). But the vast majority of Smurf figurines were
produced from the late 1970's onwards: "It's hard to say which have been
the most popular" says Carol "but generally Smurfs that come in sets, like
the musicians, have probably been the best sellers. Also popular are the
various Papa Smurf figures as well as the newer ones with a modern theme,
like the mobile phone, computer and snowboard."
While re-introductions can give rise to some confusion with dating,
further complications may result from colour variations or different
accessories. The Winter Smurf (20004), for Instance, came with both
yellow and red scarves while the Astro Smurf (20003) went into orbit both
with and without a tie. Others wear the same clothing but come in
completely different poses. It is also not uncommon for a figure to look
the same but have up to eight possible markings, such as 'Peyo', 'Made In
Hong Kong', 'Schlelch', etc. and the rarity will have a marked impact on
the price. According to the German Smurf Guide, 'Der Schlumpf Katalog',
Swimming Smurf - bearing the mark 'Made in China'- is worth DM8 compared
with DM20 for the one marked 'Peyo'. Super accessories have included
Gargamel's Lab, Smurfette's bedroom, Western set, Garden set, Well set and
Drum set. 2000 sees the introduction of two new super playsets in the form
of a School and Playground. New sets of Christmas, Easter and Back to
School Smurfs are also currently available.
The old Smurf Easter series, produced from 1984, consists of six different
Smurfs with colour variations on three and numbered from 20489 to 20497.
PrIces vary from 2-5 pounds each. The History series, made in the late
1980's, has six figures in the set, all marked 'Made in Macau'
representing famous characters, such as Christopher Columbus, and numbered
20501-20506. Of these, the most valuable are Thomas Edison and Benjamin
Franklin, both worth around 25 pounds each.
The traditional Smurf Christmas series of figurines started in 1983 and
consisted of 12 different Smurfs with a gold loop for attaching to the
Christmas tree Some of these are the most valuable Smurf figurines of all,
particularly the Holly Wreath Smurf and two variations of Praying Smurf.
All three pieces were produced for one year only in 1985 and, as limited
numbers usually make for high prices, the Holly Wreath Smurf can expect to
fetch a Smurfly 250 pounds and the Praying Smurfs around 300 pounds each.
The beauty of being a Smurf collector lies in the ability to broaden the
collectibles net and encompass the broader range of books, puzzles,
flasks, lunchboxes and even sheets. A pair of Smurf curtains can be
snapped up at car boot sales or flea markets for 5-7 pounds, puzzles from
around 4 pounds and books for 5 pounds upwards.
The future of a collectables market which has grown up around an unlikely
band of diminutive blue folk with their hard-working, honest and friendly
image is undoubtedly assured!"