"Since 1958, Smurfs have been featured on clothing, linens, toys and, of course, in cartoons. Favourite among American collectors though are the Smurf advertising figurines, of which there are as many as 500 different types. Prices range from as little as 3 pounds for a McDonald's figure to as much as 775 pounds (the price recently fetched for an "I Love New York" Smurf holding an apple). Dealer Peter Caparelli (www.MushroomVillage.com) says there is always a demand for Smurf advertising figures made in small production runs. He bought out a small group of Smurfs from The Candy Store in Johnstown, Pennsylvania and re-sells them for an average of 20 pounds each."