The Schönwald promos are part of a series of pieces produced by Schönwald, a spa and resort located in the famed "Black Forest" of Germany. Schönwald initially purchased 5,000 blank blue Smurf-a-Gram bases, and then purchased figurines as they were needed to manufacture the promos themselves. This was an unusual arrangement - Schleich usually manufactures finished promos, and requires a 5,000 piece minimum order for each promo figurine - Schönwald was offered a special deal. As a result, the Schönwald promos are available in much smaller quantities than any other promo from that period.
Schönwald was not supposed to market the Smurf-a-Grams - they were to give them away locally to promote their tour offers. However, the Smurfs were reportedly sold in the Schönwald gift shop, and have also been made available to the collecting community.
To make the promos, figurines were glued to a blank Smurf-a-Gram base, and then a pressure-sensitive Schönwald sticker was applied. Schönwald produced a first series (identified by a white tree on the label) and a second series (identified by a green tree). As the total number of pieces produced approached 5,000 pieces, an additional quantity of blank bases was purchased, so that the program could continue, although it is not known how many more were bought. Following are the pieces that have been produced to date:
Series 1 (White tree on sticker)
Issue Date - # issued
 20176 Good Luck
September 1998
180 pieces |
 20452 Snowboarder
November 1998
250 pieces |
 20453 Snowboarder Smurfette
November 1998
250 pieces |
 20459 Nameplate *
April 1999
800 pieces |
 20455 Tourist
July 1999
400 pieces |
* 20459 Nameplate includes Christof Duffner autograph, champion ski jumper & '94 Olympic Games winner.)
20124 Santa
December 1999
500 pieces |
20460 Golfer
July 2000
400 pieces |
20467 Chimney Sweep
December 2000
400 pieces |
20118 Umbrella
July 2001
500 pieces |
20469 Bouquet
February 2002
500 pieces |
Series 2 (Green tree on sticker)
Issue Date - # issued
20484 Tenorhorn
July 2002
800 pieces |
20040 Gift
December 2002
800 pieces |
20473 Hiker
March 2004
600 pieces |
20522 Workaholic
June 2005
600 pieces |
20547 Witch Smurfette
April 2006
600 pieces |
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